Esso key chain – red, "Now tires are friction rubber", with tread depth gauge

Vintage Esso advertising keychain with a red background and the text "Now the tires are friction rubber - ESSO" in white. On the back there is a practical tread depth gauge that allows you to monitor the tread of the tires.

This key chain is part of the Esso promotional products of the 1970s and 1980s that were distributed to customers at gas stations. Esso collectibles are now sought after by car enthusiasts, collectors of gas station history, and retro-inspired decorators .

• Age: estimated 1970s–1980s

• Red background, white text

• Groove depth gauge on the back

• Condition: good vintage condition, minor signs of wear

The perfect addition to your Esso and gas station brand collector's collection .